Pundit ClaimsAI claims by Gary Marcus and Ed Zitron, with the evidence

“I must repeat myself: AI is more expensive today than it was three years ago, and it is not getting cheaper.”

AI Doesn't Have ROI, paragraph 29. The full statement is at the source.

Our reading, the sentence that was checked:

AI costs more today than it did three years ago and is not getting cheaper.

Assessment: Unresolved Evidence as of

Where and when Ed Zitron wrote it

Where's Your Ed At, AI Doesn't Have ROI, paragraph 29.

Said
Source observed
live page, full text, public
Evidence as of
the cutoff for this assessment
Assessment recorded
assessment wyea-ai-doesnt-have-roi-e16d98-a2

We recorded 18 claims from this post. See every claim from this post.

The wording above is the version this site observed on 2026-10-28. The source may have been edited after 2026-06-02. This page does not claim the wording was captured then.

What the claim commits to

Kind
Observation
Deadline, as the speaker wrote it
None stated. This site does not add one.
Deadline state when assessed
No horizon
Deadline state on 2026-10-29
No horizon (the release’s reference date)

From the speaker

  • AI is more expensive today
  • than it was three years ago
  • it is not getting cheaper

Our interpretation

  • Today means June 2, 2026; three years ago means approximately June 2023.
  • In the surrounding discussion of inference and customer bills, the plain reading is the cost of obtaining comparable useful work from generative AI.
  • The comparison must account for total token consumption and repeated calls, not just token prices.
  • Not getting cheaper is read as an ongoing trend at the post date, not an unlimited forecast about all future prices.
  • The claim concerns service costs broadly, not a specified company's financial metric.

Counts as supported if: Comparable task-cost measurements show higher costs around June 2026 than around June 2023, with no meaningful decline in the period immediately preceding the post.

Counts as contradicted if: Comparable measurements show lower task costs around June 2026 than around June 2023, or a clear decline in comparable task costs immediately before the post.

Retrospective: these criteria were written after the outcome was public.

Current assessment

Was it true for the period described?

Outcome: Unresolved

The record was checked, and the evidence available by the cutoff does not settle it.

Scored on a plain reading. The speaker named no measure for this claim, so it was judged on the reading an informed reader would take, stated below under our interpretation. Both reviews had to find that reading fair.

Evidence as of
Deadline state when assessed
No horizon
Assessment recorded
Policy version
2026-10-28.7

Rationale

Epoch's September 22, 2026 study estimates that the cost of achieving a fixed level of AI performance fell about 47% per quarter since 2023 (e1). That estimate includes models released after June 2, 2026, so it cannot establish the change over the claim's specified period (e1). Without matched costs around June 2023 and June 2, 2026, or a separate measurement of the immediate prepublication trend, this evidence leaves the claim unresolved (e1).

Limitations

  • The packet does not isolate matched total task costs at the required endpoints or the immediate prepublication trend.
  • Fixed-performance benchmark costs do not establish representative customer bills, maximum-performance usage costs, or provider production costs.

Evidence (1 item)

  • Context only: Epoch AI; Luke Emberson and David Roodman,

    47% per quarter

    Why it matters here: The study counts task-level expense and estimates substantial declines at fixed performance. Its aggregate period includes models released after June 2, so the headline estimate is material contrary context, not a decisive measurement of the claim's exact period.

    Publisher
    Epoch AI; Luke Emberson and David Roodman
    Kind of source
    Independent measurement
    Describes events of
    Public from

What would settle it

Independent, reproducible historical comparisons using unchanged tasks and completion standards around June 2023 and June 2, 2026, plus a comparable series immediately before publication. Count input, output, reasoning, caching, retries, and agent calls, and distinguish customer charges from provider production costs. Lower endpoint costs or a clear immediate prepublication decline would contradict the claim; higher endpoint costs with no meaningful immediate prepublication decline would support it.

Where it was said (1)

Said once in the sources this register covers.

  • : Where's Your Ed At, AI Doesn't Have ROI

    I must repeat myself: AI is more expensive today than it was three years ago, and it is not getting cheaper.

    Published
    2026-06-02
    Source observed
    , live page
    Access
    full text, public

History

Assessment versions

Recorded events

  1. Assessment publishedBy this site

    First assessment published after both reviews and the final-text check passed.

    About assessment wyea-ai-doesnt-have-roi-e16d98-a2.